A finger in many pies

Beechworth Bakery founder and owner Tom O'Toole puts his success down to goal setting, delegating and training - and the Ned Kelly pie.

Story By Sue Wallace

If someone had told Tom O'Toole as a teenager that he would one day employ more than 240 people and run six bakeries with an annual turnover of $15 million he would have declared them "crackers" or something a little more colourful.
Even today, as he celebrates the 30-year anniversary of his iconic Beechworth Bakery, he admits he's a little perplexed by his success, but puts it down to learning to trust others, investing in training and not being afraid to ask for help.